Analytics

Track and analyze your link performance.

Dashboard Overview

The main dashboard shows:

Metric	Description
Total Links	The complete count of all active and published links currently managed in your system
Total Events	Overall click activity including all interactions and engagements across your links
Unique Clicks	Individual visitor clicks counted separately to show actual visitor count excluding duplicates
Average Reach	Audience engagement metric calculated as total clicks divided by number of active links
Clicks Over Time	Visual performance chart showing traffic trends with total versus unique click comparison
Link Health Status	Summary of broken URLs, 404 errors, and overall link health across your entire link inventory
Top Performing Posts	Best performing content ranked by total link engagements and click-through rates
Top Affiliates	Highest-performing affiliate partners sorted by conversion rates and click volumes
Top Pretty Links	Your most successful links ranked by total click count to identify best performers

Viewing Link Analytics

Individual Link Stats

1. Go to Link Manager Pro → Pretty Links
2. Click on a link row
3. View detailed statistics:
   • Total clicks
   • Unique clicks
   • Qualified Clicks
   • Conversion Rate
   • Clicks over time
   • Device
   • Operating System
   • Shareable Link
   • Recent Activity

Tracking Settings

Configure at Link Manager Pro → Settings → Tracking:

Setting	Description
Click Tracking	Enable/disable tracking
Global UTM Injection	Automatically append UTM parameters to all tracked links for better campaign analytics and marketing insights

Understanding Your Data

Click Patterns

• Spikes in clicks: May indicate viral content, bot traffic, or successful campaign
• Consistent clicks: steady engagement from regular content
• Declining clicks: Content may be outdated or less relevant

Geographic Data

See which countries/regions your visitors are from. Useful for:

• Targeting content to specific regions
• Understanding audience demographics
• Planning localized campaigns

Device Types

Understand how visitors access your links:

• Mobile: Optimize for mobile experience
• Desktop: Traditional web browsing
• Tablet: Touch-optimized interfaces

Referring Sources

Know where your traffic comes from:

• Direct: Manual URL entry
• Search: Google, Bing, etc.
• Social: Facebook, Twitter, etc.
• Referral: Other websites